Monetize. Optimize. Drive Downloads.

Watch why you should join us!

Building a great app is difficult. Turning it into a profitable business can be even more of a challenge. Join industry experts, innovative mobile tech startups, app publishers and developers to explore strategies to turn your app into a profitable business.

The App Strategy Workshop features a half-day of candid discussions on user acquisition, user retention, monetization and leadership strategies.  Enjoy networking breaks, and mingle with speakers and attendees over appetizers and an open-bar during the Happy Hour.

This is an event you don't want to miss. Register now to save your seat and receive workshop updates.

Workshop Details

Thursday, August 11th 2016

Merchants Exchange Building | Julia Morgan Ballroom
465 California Street, 15th Floor
San Francisco, CA 94104 (map)

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1:00PM - Registration
Arrive early to get a good seat, and enjoy light snacks and refreshments before the program kicks-off.

1:30PM - Opening Remarks

Jake Ward, CEO & President, Application Developers Alliance

1:45PM How to Boost Downloads on a Budget
Building a loyal user base in a competitive market is one of the biggest challenges mobile app publishers face. Join industry leading app marketers as they have a candid discussion on best practices for organic and paid user acquisition, and creative tactics to drive downloads on a budget. 

Konstantin Dieterle, Managing Director US, AppLift (Moderator)
Alex Austin, CEO & Co-Founder, Branch
Ethan Appleby, CEO & Founder, Vango
Jarah Euston, Head of Growth, Operator
Jason Akel, General Manger North America, AppNext

2:15PM Improving Appstore Ranking: Best Practices & Tactics to Avoid by Amazon Appstore
How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and increased monetization opportunities. 

Peter Heinrich, Developer Evangelist, Amazon Appstore

2:30PM Mobile Print: Disruption, Collaboration and Opportunity
Standing out from the crowd is tough. Meeting a universal need is a great place to start. Learn to press the right buttons with Mopria Alliance (mobile printing alliance with members including HP, Xerox, Canon, and Samsung) and discover how adding print to your app, will not only add value to your business, but also delight your users. 

Patrick Chen, Senior Manager of Strategic Partnerships, Samsung

2:35PM Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ecosystem
When should I integrate ads and how do I migrate ad revenue to mobile? What role do mobile applications play in the mobile monetization game? What do app developers need to know in order to effectively monetize content in today's demanding digital ecosystem?

          James Kelm, Senior Director of Product Management, Flurry from Yahoo

2:55PM Maximizing Revenue: Tips for Improving User Engagement and Increasing LTV
As the app marketplace continues to grow, the need to keep users engaged in your app rather than jumping to a competitor is increasingly important. Hear experts discuss key solutions and strategies to measure and enhance user experience and leverage metrics to improve LTV and monetize without annoying users. 

Sean Webster, Senior Director, Business Development, AppLovin (Moderator)
Chris D'Avanzo, GM of North America, AdColony
John Ruhlen, Associate Director, Business Development, PubNative
Han Dong, VP of Marketing, Hyphenate
Marissa Chacko, Product Manager, Foursquare

3:25PM - Avoid Slow Load Times: Tips to Speed Up Your App
A common reason for app abandonment is poor user experience resulting from excessive load times and buffering. Hear from Pete Mastin of Cedexis, share tips to optimize your app and improve performance. 

          Pete Mastin,  Market Strategist and Product Evangelist, Cedexis

Stretch your legs, check your email, and enjoy a cup of coffee and a snack. Also chat with our amazing sponsors and enter to win prize giveaways. 

3:40PM Virtual Reality & Real World Opportunities: A Look Into the Future of VR, Games and Monetization
Hear industry experts Bjorn Laurin, VP of Product at Linden Lab and Martin Price, VP of Product at Vungle, have a conversation about about the future of monetization through games, VR & AR, mobile video, and more.

Martin Price, VP of Product, Vungle (Moderator)
Bjorn Laurin , VP of Product, Linden Lab

4:00PM I See Unicorns: Insights From San Francisco Investors
What do Uber, Pinterest, Airbnb, Lyft, and Dropbox all have in common? They're Bay Area unicorns - tech startups now valued at $1 billion or more. As a hotbed for innovation, San Francisco is bursting with early stage companies - perhaps like yours - building a foundation for success. Hear local investors explore what they look for in companies, how they evaluate potential, and what they predict to be the best opportunities in next-generation tech. 

Jake Ward, CEO & President, Application Developers Alliance (Moderator)
Edith Yeung, Partner, 500 Mobile Collective
Marvin Liao, Partner, 500 Startups

4:30PM - [KEYNOTE] Startups That Don’t Suck! Expensify CEO, David Barrett, Shares Secrets for Success
David Barrett, CEO & Founder of Expensify, started programming at the early age of 6 and has been innovating and building disruptive technologies ever since. Hear David explore his entrepreneurial journey sharing unparalleled insight into discovering opportunities, overcoming challenges, scaling startups, leading teams to success, and improving life for millions of customers.

          David Barrett, CEO & Founder, Expensify

4:50PM - Open-Bar Happy Hour & Prize Giveaways
Mingle with speakers and attendees over an open-bar and yummy appetizers and have a chance to win prizes.




Merchants Exchange Building Julia Morgan Ballroom 
465 California Street, 15th Floor, San Francisco, CA 94104 (map)