What can we say, San Francisco is one of our favorite cities to host events in. The enthusiasm and energy of the crowd is infectious.

On August 11, we welcomed over 250 local tech startup founders, app publishers, entrepreneurs and developers to San Francisco's beautiful Julia Morgan Ballroom to explore strategies for app business success. Throughout the afternoon we heard 20+ industry experts candidly share their advice from leadership tips, to monetization best practices, to how to boost downloads, and tactics to avoid when scaling your app.

We'd like to thank everyone who joined us, especially our industry leading sponsors: AdColonyAmazon Appstore, Vungle, Branch, Flurry, AppnextMopria Alliance, Cedexis, Hyphenate

Be sure to watch the workshop videos below and check out the event recap blog post here. To access additional Apps Alliance resources, including research, free events, exclusive discounts and more, become an Apps Alliance member

David Barrett, CEO & Founder of Expensify, started programming at the early age of 6 and has been innovating and building disruptive technologies ever since. Hear David explore his entrepreneurial journey sharing unparalleled insight into discovering opportunities, overcoming challenges, scaling startups, leading teams to success, and improving life for millions of customers.

Presenter: David Barrett, CEO & Founder, Expensify

What do Uber, Pinterest, Airbnb, Lyft, and Dropbox all have in common? They're Bay Area unicorns - tech startups now valued at $1 billion or more. As a hotbed for innovation, San Francisco is bursting with early stage companies - perhaps like yours - building a foundation for success. Hear local investors explore what they look for in companies, how they evaluate potential, and what they predict to be the best opportunities in next-generation tech. 

Participants: Jake Ward, CEO & President, Developers Alliance; Edith Yeung, Partner, 500 Mobile Collective; Marvin Liao, Partner, 500 Startups

How to Boost Downloads on a Budget

Building a loyal user base in a competitive market is one of the biggest challenges mobile app publishers face. Join industry leading app marketers as they have a candid discussion on best practices for organic and paid user acquisition, and creative tactics to drive downloads on a budget.

Participants: Konstantin Dieterle, Managing Director US, AppLift; Alex Austin, CEO & Co-Founder, Branch; Ethan Appleby, CEO & Founder, Vango; Jarah Euston, Head of Growth, Operator; Jason Akel, General Manger North America, AppNext.

Improving Appstore Ranking: Best Practices & Tactics to Avoid by Amazon Appstore

How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear Developer Evangelist Peter Heinrich, share tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and increased monetization opportunities. 

Presenter: Peter Heinrich, Developer Evangelist, Amazon Appstore

Virtual Reality & Real World Opportunities: The Future of VR, Games & Monetization

Hear industry experts Bjorn Laurin, VP of Product at Linden Lab and Martin Price, VP of Product at Vungle, have a conversation about about the future of monetization through games, VR & AR, mobile video, and more.

Participants: Martin Price, Vungle; Bjorn Laurin, Linden Lab

Maximizing Revenue: Tips for Improving User Engagement & Increasing LTV

As the app marketplace continues to grow, the need to keep users engaged in your app rather than jumping to a competitor is increasingly important. Hear experts discuss key solutions and strategies to measure and enhance user experience and monetize without annoying users. 

Participants: Sean Webster, AppLovin; Chris D'Avanzo, AdColony; John Ruhlen, PubNative; Han Dong, Hyphenate; Marissa Chacko, Foursquare

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ecosystem

When should I integrate ads and how do I migrate ad revenue to mobile? What role do mobile applications play in the mobile monetization game? What do app developers need to know in order to effectively monetize content in today's demanding digital ecosystem?

Presenter: James Kelm, Flurry from Yahoo

Mobile Print: 
Disruption, Collaboration and Opportunity

Standing out from the crowd is tough. Meeting a universal need is a great place to start. Learn to press the right buttons with Mopria Alliance (mobile printing alliance with members including HP, Xerox, Canon, and Samsung) and discover how adding print to your app will not only add value to your business, but also delight your users. 

Presenter: Patrick Chen, Senior Manager of Strategic Partnerships, Samsung

Avoid Slow Load Times:
Tips to Speed Up Your App

A common reason for app abandonment is poor user experience resulting from excessive load times and buffering. Hear from Pete Mastin of Cedexis, share tips to optimize your app and improve performance. 

Presenter: Pete Mastin, Market Strategist and Product Evangelist, Cedexis



Workshop Photos