The Paris App Strategy Workshop, which took place on 28th April, was jam packed with more than 230 developers, startups & the app industry's finest in attendance at the beautiful Microsoft Conference Center. The workshop focused on strategies such as Growth Hacking, UX and Monetization hearing from 20 leading industry experts from the likes of Deezer, AXA, Etsy, AdColony, Amazon Appstore, Flurry from Yahoo!, Branch Metrics, Mopria Alliance, Google and more with an eye-opening keynote from Thierry Guiot of South Europe Territory Director of App Annie.
Be sure to watch these videos capturing the insights & advice from the live discussions, presentations, and exclusive interviews filmed at the workshop. Also read the event recap blog and check out our Paris meetup for our next event in the city. To find an event in a city near you, click here
Key UX Strategies to Engage Users
We had the opportunity to speak with UX experts: Rich Brown (Etsy), Mahesh Ramanchandra (Hopster), Stephane Delbecque (AXA) and Jamie Mercer (RetailMeNot) at our 2016 App Strategy Workshop in Paris. The industry experts shared their UX strategies for 2016, and what they think are the biggest current trends in UX.
Key Monetisation Strategies for Engaging Users
We spoke with Alexandre Jubien (ThinkMobile), Stefan Adamczyk (AdColony), Jean-Baptiste Fleury (Virtuos Games) and Thierry Guiot (AppAnnie) as they outlined their key monetisation strategies, including real monetisation examples implemented by apps to generate revenue from their users.
Want to know what the global worldwide trends for App Downloads and Revenue are? What is the impact of emerging markets on Google Play Downloads? Which countries are driving revenue? What is the impact of Apps usage growth on global monetisation? Which were the Top categories in 2015? Watch as Thierry Guiot, South Europe Territory Director of App Annie closed the event with a presentation focusing on app trends and forecasts.
Improving Appstore Ranking: Best Practices (& Tactics to Avoid) by Amazon Appstore
How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics from Mario Viviani, (Amazon Appstore) that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and higher monetisation.
Mobile Print - Disruption, Collaboration & Opportunity by Mopria Alliance
Standing out from the crowd is tough. Meeting a universal need is a great place to start. Learn to press the right buttons with Mark Boyt (Mopria Alliance - a mobile printing alliance with members including HP, Xerox, Canon and Samsung) and discover how adding print to your app, will not only add value to your business, but also delight your users.
The app store is a crowded place - distinguishing your app among the rest can often lead to success or failure. Watch as moderator James Bott (The ASO co), and panelists: Mike Winters (Branch Metrics), Guillaume Martin (Pictarine), Martin Boutges (BlaBlaCar) and Alexandra Combeau (Next Level) discuss the best methods to market your app by effectively leveraging app store optimisation, earned media, social media and other strategies to acquire your target users!
Getting mass downloads is one thing, keeping users engaged is another. Watch the industry experts: Mahesh Ramanchandra (Hopster), Stephane Delbecque (AXA), Jamie Mercer (RetailMeNot), Julie Knibbe (Deezer), and panel moderator Rich Brown (Etsy) discuss strategies to enhance and measure user experience and leverage data to optimise engagement, and retain happy users over the long haul.
In an industry that is constantly evolving it's essential to stay on top of the latest strategies and techniques for generating revenue with your app. Watch as our panel of experts Pierre-Olivier Camus (Google), Stefan Adamczyk (AdColony), Jean-Baptiste Fleury (Virtuos Games), Thomas Coulon (Flurry by Yahoo!), and moderator Alexandre Jubien (Think Mobile) share their wisdom on what currently works and what doesn't when it comes to monetisation.
Hear from Marc-Antoine Durand, CEO & Founder of LiPP, as he shares his journey to success. After only two months LiPP raised half a million Euros and in six months they’ve acquired over a million users. Learn directly from the man behind the app how they successfully implemented Growth Hacking strategies and used Snapchat to grow their user base and evolve their product.