User Acquisition    Mobile Video   Monetization   Startup Stories   Leadership   Mobile Print  

We love visiting Silicon Beach. The mobile tech community is vibrant, thriving and bursting with innovation.

In May we hosted our largest Workshop to date at the Loews Santa Monica Beach Hotel welcoming over 300 local tech startup founders, app publishers, entrepreneurs and developers. Speakers included 20 industry experts for candid discussions on how to build successful app businesses. The Workshop featured companies like AdColony, Amazon Appstore, AppLovin,, Cheetah Mobile, Chocolate by Vdopia, CTIA, Fandango, Flurry by Yahoo, Google, Hitch Radio, Mobile Deluxe, Pollen VCSamsung, Science Mobile, Sony Pictures, and more! A huge thanks to everyone who joined us.

Be sure to watch these videos capturing the insights and advice from the live discussions and presentations filmed at the workshop. Also check out the Los Angeles App Strategy Workshop Recap, and find out if a future app strategy workshop will be in your area!

To access additional Apps Alliance resources, including research, free events, exclusive discounts and more, become an Apps Alliance member

You’ve officially launched your app - now how do you quickly acquire engaged users? Learn how to reach your target audience and increase downloads from experts as they share tips and tricks to boost user-acquisition. This panel teaches you how to leverage growth hacking strategies, discovery tools, social media routes, and more to quickly get your first 10,000 downloads.

Participants include: Jackie McCarthy (Moderator - CTIA), Akash Agarwal (Flurry), Ryan Lessard (Pollen), Will Lindemann (Branch Metrics), and Michele Webb (Cheetah Mobile). 

Many believe that mobile advertising is inherently intrusive and diminishes the user experience. Check out Benoit Vatere (Science Mobile) and Nikao Yang (AdColony) moderated by Jake Ward (Apps Alliance) discuss this myth while highlighting the metrics they use to pinpoint the best time for ad integration and the value of user engagement. Explore concrete use cases and learn how to leverage seamless integration of video ads to maximize revenue while maintaining optimal user engagement.

Understanding ad types and leveraging them correctly makes all the difference when maximizing app revenue. Discover new strategies to generate revenue with apps in this discussion featuring monetization experts.

Participants include: Martin Price (Moderator - Chocolate by Vdopia), Peter Heinrich (Amazon Appstore), Zachary Kuney (Google), Rafael Vivas (AppLovin), and Adam Rockmore (Fandango).

Listen in as Apps Alliance Board Members share their biggest lessons learned on the path to success. They'll candidly explore "what startups typically don't know, but need to know" while discussing their pitfalls and triumphs, and everything in between.

Participants include: Laura Bolos (Moderator - Apps Alliance), Josh Hartwell (Mobile Deluxe), Ayinde Alakoye (Hitch Radio), and Neha Sampat ( 

Milly Bigay (Sony Pictures) captivated the crowd with her tips on being a better leader for your most valuable asset - your team. She uses her experience from Disney, the Peace Corps, and Sony Pictures to share best practices on how to lead teams to success.

Mobile Print: Disruption, Collaboration, and Opportunity

Whether it's to print a boarding pass, photos or coupons, 95% of mobile users report wanting to print from their mobile devices. Patrick Chen, Sr. Manager of Strategic Partnerships at Samsung, explores the Mopria Alliance print solutions and how adding print capabilities can improve and optimize apps.

Mobile Print: Use Cases on the Benefits for Consumers and B2B

Brent Richtsmeier (Samsung) chats with Chelsea Andrews (Apps Alliance) about Samsung's work in mobile print. Brent discusses Samsung's goal to make mobile printing ubiquitous and the impact it will have on all aspects of a consumers' life. He also shares how developers can enhance their apps using Mopria's solutions.

To see more photos, check out the Los Angeles App Strategy Recap and our photo album on Facebook!


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