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KEYNOTE    Presentations    App Launch    Marketing    Monetization  


On the 29th of September 2016, 250 of Berlin's finest developers, entrepreneurs, and marketers gathered for the App Alliance's annual App Strategy Workshop at the beautiful Kalkscheune venue. The event, hosted in partnership with Amazon Appstore, Flurry, AdColony, AppsFlyer, Branch, Appnext, and AppLovin, highlighted the fundamental strategies for any developer looking to build a profitable app business.

You can catch all the workshop videos below and also check out the event recap blog post here. To access additional Apps Alliance resources, including research, free events, exclusive discounts and more, become an Apps Alliance member!


The App Economy today is highly competitive in developed markets, while continuing to demonstrate rapid growth in the coming years - especially in emerging markets. As an advertiser, publisher or investor, the key to success is your ability to access, process and convert the relevant pieces of information to drive strategic and operational planning. This represents an ongoing challenge due to the wealth of data, so how do you get from Data to Insights and Action?

PresenterMartje Abeldt, Territory Director, Central Europe & Russia/CIS, App Annie.


Improving Appstore Ranking:
Best Practices (& Tactics to Avoid)

How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and high monetisation.

Presenter: Peter Heinrich, Developer Evangelist, Amazon

Your Treasure Chest Towards Successful Mobile UA

Advertising across any medium is always fluid and ever a delicate mix. Nowhere is this truer than in the mobile app space. Paid user acquisition is necessary and can be highly effective but the path to a good user acquisition strategy can be fraught with challenges and misinformation. Find out how to protect your bottom line while maximizing valuable ad dollars.

PresenterKobi Edelstein, VP Advertising, Appnext.

Show Me the Measurement:
Monetising Mobile Apps

When should I integrate ads and how do I migrate ad revenue to mobile? What role do mobile applications play in the mobile monetization game? What do app developers need to know in order to effectively monetize content in today's demanding digital ecosystem?

PresenterJames Kelm, Senior Director Product Management, Flurry.


So you have an app idea? Taking your idea from paper to app store involves more than just code. Hear from industry experts as they outline the stages to launch your app in the best possible way, and the tools available to developers for coding, testing, and distributing. Get some key tips from this stellar panel!

Participants: Daria Markova, Managing Director & Co-Founder, Space Shack (moderator)
Cristina Teixeira, Product Owner - Mobile, HelloFresh
Maxim Nitsche, CEO & Co-Founder, Math42
Benjamin Mosse, CPO, Yeay
Niko Schröer, Business Development, Android Apps EMEA, Google


Whether you're a startup trying to make it big or a big-name publisher like Rovio, trying to build a global user base in a competitive market is one of the biggest challenges any mobile app business faces. Join app marketers as they have a candid discussion on tips & tricks to boost your user acquisition and retention. Watch to find out more from the panel:

Participants: Chris Godderidge, VP Client Relations, AppLift (moderator)
Jordi Mon, Ambassador, Branch
Ben Jeger, Managing Director DACH, AppsFlyer
Varun Thunuguntla, Business Unit Manager, Consumer Sector, Meteogroup
Thomas Petit, Growth Team Member, 8fit


There are a variety of business models to choose from when it comes to monetisation. Picking the model effective for your app, and appealing to your users, is crucial. Join us to learn from the panel of experts about strategies to increase app revenue, and the future of app monetisation. Find out from the panelists:

Participants: Ekaterina Rabe, Director of Business Development LATAM, EMEA & India, PubNative (moderator)
Fernando Pernica, Sr. Manager, Monetisation & Publisher Growth, AdColony
Philipp Karstaedt, General Manager - Europe, GREE
Carl Livie, Business Development Manager EMEA, AppLovin
Sebastian Kriese, Head of Partnerships & Corporate Strategy, Wooga


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