For the second consecutive year, the Application Developers Alliance kicked off the App Strategy Workshop series at one of our favorite cities, Seattle. A packed house of 180 mobile professionals filled the room to learn how to build apps with target audiences in mind and the value of feedback in post-launch app improvement. The workshop featured nearly 20 speakers from companies including Amazon Appstore, Intel, Nordstrom, Allrecipes, Alaska Airlines, Tune, Millennial Media, OpenX, AT&T, AppsFlyer, and more.
Watch these videos capturing incredible insights from the live discussions and exclusive interviews filmed at the workshop. To find an event in a city near you, click here.
As the app marketplace gets increasingly more crowded, the ability to respond to user feedback in real time is the key to keeping target audiences engaged in your app rather than jumping to a competitor. We’ll show you the secrets to soliciting user feedback and give tips on using that feedback to improve your apps after launch.
Bringing a concept from code to completion is the challenge that every developer must face on the road to launching an app, but there are a number of ways to make that process a little less stressful. Our expert panel will share their advice on the resources and tools that can help developers create apps that are both useful and engaging to their most important audience demographics.
Only 40% of users open an app one month after initially downloading it, so how do you get the most out of the people who are using your app on a regular basis? This panel will provide insights into the metrics that matter, fill you in on the monetization strategies that work, and break down best practices for determining the real value of your users.
INTERVIEW: KEEPING USERS HAPPY
We had a great discussion with Robi Ganguly (Apptentive) at our App Strategy Workshop in Seattle. Robi has plenty of tips to share when it comes to keeping users happy, and why developers should take that seriously.
INTERVIEW: CUSTOMER FEEDBACK
We sat down with Paul Cutsinger (Amazon) at our App Strategy Workshop in Seattle. Paul shares what he loves about the app industry, and offers a glimpse at what he considers important for the future of the industry.
INTERVIEW: INDUSTRY TRENDS AND EXPERIENCES
Ian Seffereman (TUNE) shares some of his experiences of working in the app industry. He also lets us know which trends have him excited for the upcoming year.
INTERVIEW: INDUSTRY TRENDS AND MONETIZATION
We sat down with Michael Svendsen to chat about what he has learned from being in the app industry, and what he predicts for the future of mobile app monetization.
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