EXPERT TIPS    FEEDBACK & RATINGS   OPTIMIZATION   MONETIZATION   FEEDBACK FUNNEL   INTERVIEWS  

For the second consecutive year, the Application Developers Alliance kicked off the App Strategy Workshop series at one of our favorite cities, Seattle. A packed house of 180 mobile professionals filled the room to learn how to build apps with target audiences in mind and the value of feedback in post-launch app improvement. The workshop featured nearly 20 speakers from companies including Amazon Appstore, Intel, Nordstrom, Allrecipes, Alaska Airlines, Tune, Millennial Media, OpenX, AT&T, AppsFlyer, and more.

Watch these videos capturing incredible insights from the live discussions and exclusive interviews filmed at the workshop. To find an event in a city near you, click here.


Learn about what's exciting in the mobile app space as we sit down and chat with Michael Svendsen (Calldorado), Ben Roodman (AppsFlyer), Ian Sefferman (TUNE), and Rafael Vivas (Applovin) about the state of the industry, and what is coming next.


As the app marketplace gets increasingly more crowded, the ability to respond to user feedback in real time is the key to keeping target audiences engaged in your app rather than jumping to a competitor. We’ll show you the secrets to soliciting user feedback and give tips on using that feedback to improve your apps after launch.

Robi Ganguly - Apptentive, Yenna Cheng - Nordstrom, Ian Sefferman - Tune


Bringing a concept from code to completion is the challenge that every developer must face on the road to launching an app, but there are a number of ways to make that process a little less stressful. Our expert panel will share their advice on the resources and tools that can help developers create apps that are both useful and engaging to their most important audience demographics.

 

Edward Khoury (Moderator) - OpenX, Rob Frederick - Sirqul, Paul Cutsinger - Amazon, Joe Wolf - Intel, Rafael Vivas - AppLovin, Alven Mei- Alaska Airlines


Only 40% of users open an app one month after initially downloading it, so how do you get the most out of the people who are using your app on a regular basis? This panel will provide insights into the metrics that matter, fill you in on the monetization strategies that work, and break down best practices for determining the real value of your users.

Alicia Cervini (Moderator) - AllRecipes.com, Michael Svendsen - Calldorado, Kelly Bolen - Millennial Media, Ben Roodman - AppsFlyer, Sarah Xie - Google


Watch as Robi Ganguly (Apptentive), Paul Cutsinger (Amazon), and Alicia Cervini (Allrecipes) chat about the importance of maintaining a good relationship with customers. Be sure to pick up some helpful tips on how to convert data from customers into valuable business strategies.


INTERVIEW: KEEPING USERS HAPPY 

We had a great discussion with Robi Ganguly (Apptentive) at our App Strategy Workshop in Seattle. Robi has plenty of tips to share when it comes to keeping users happy, and why developers should take that seriously.


INTERVIEW: CUSTOMER FEEDBACK 

We sat down with Paul Cutsinger (Amazon) at our App Strategy Workshop in Seattle. Paul shares what he loves about the app industry, and offers a glimpse at what he considers important for the future of the industry.


INTERVIEW: DISCUSSING USER ENGAGEMENT 

Max Rollinger of the Apps Alliance sits down with Alicia Cervini (Allrecipes) to discuss the importance of creating brand loyalty by listening to feedback, and facilitating an active dialogue with app users.


INTERVIEW: APP GROWTH

Rafael Vivas (Applovin) stopped by to chat with us about app growth, as well as what he thinks will shape the app industry in the coming months.


INTERVIEW: INDUSTRY TRENDS AND EXPERIENCES

Ian Seffereman (TUNE) shares some of his experiences of working in the app industry. He also lets us know which trends have him excited for the upcoming year.


INTERVIEW: INDUSTRY TRENDS AND MONETIZATION

We sat down with Michael Svendsen to chat about what he has learned from being in the app industry, and what he predicts for the future of mobile app monetization.


INTERVIEW: INDUSTRY TRENDS 

We sat down with Ben Roodman (AppsFlyer) for a quick chat about current and upcoming trends in the app industry.


PHOTO GALLERY

ATTENDEE FEEDBACK

The Apps Alliance App Strategy Workshop I attended in Seattle was a fantastic event. I would highly recommend an App Strategy event to anyone looking to start their career in mobile, or to established industry people trying to learn new tricks.
— Rafael Vivas, Senior Director, Business Development at AppLovin
Really wonderful event with refreshing and progressive discussions.
— App Strategy Workshop Attendee

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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.