Over 200 developers, publishers, and app enthusiasts gathered at our San Francisco workshop to listen to over 20 leading industry experts share stories and tips for success. Attendees gained valuable app strategy knowledge and were then able to enjoy conversation with an open bar on the W Hotel’s beautiful terrace. Listen below to insights from the live discussions at the workshop.

Every app begins with a problem, an idea. But taking your app from idea to iteration involves more than just code. Our expert panel will discuss the strategies and tools available to developers for building, testing, distributing and working with a team. Gain insight from industry leaders Jarah Euston (Yahoo), Prathap G. Dendi (Ship.io), Amanda Richardson (Hotel Tonight), Paul Cutsinger (AmazonAppStore), Jarek Wilkiewicz (Google), and Mike Brough (M2Catalyst)

Users are spending more time in apps than ever before. According to Flurry Analytics, people spend nearly 3 hours each day using your apps. But how can you capitalize on this engagement to generate revenue? More importantly, how can advertising make sense for your app? Our panel will discuss user empathy, monetization strategies, and the surge of native and video advertising for developers. Listen to tips from Dave Swartz (MEDL), Martin Price (OpenX), Brendan Auvil (Millennial Media), David Kurtz (AdColony), and Yannis Dosios (Flurry).

Mobile advertising has evolved by leaps and bounds over the past few years, perhaps no more so than in the quality of video ads available to developers. Our fireside chat brings together leaders in mobile advertising and gaming to share their secrets for implementing mobile ads into your apps. Gain useful tips from industry leaders Barry Dorf (DeNA), and Sean Webster (AppLovin)

Some of the biggest challenges for entrepreneurs is to identify the most lucrative funding options available to you and then actually securing those investments that make your dreams a reality. This panel will focus on funding strategies by bringing together local startups to explore the stories behind their companies, while offering an inside look at how they were able to raise the money necessary to take their businesses to the next level. Check out some valuable tips from industry leaders Adam Corrado (HeyZap), Mike Molinet (Branch Metrics), Brad Griffith (Gametime), Michael Agustin (Weaver), and Andrew Thomas (Skybell).

Carriers in the US and around the world are here in Silicon Valley looking for emerging technologies as well as partners to catalyze to the future of mobility. This session will provide you with a behind-the-scenes access to how carriers engage with the startup community and what kind of value they can bring mobile consumers around the world. We will close the session with a brief preview of the CTIA Innovation Lab, a program designed to facilitate accelerated business development and investment in mobile. Gain useful insight from industry leaders Heather Blanchard (CTIA), Christina Claure (Sprint), Jameson Buffmire (orange), Faraz Hoodbhoy (AT&T), and Jay Onda (NTT Docomo)

We had an opportunity to speak with Dave Swartz, President of MEDL Mobile at our recent App Strategy Workshop in San Francisco. Dave shared huge amounts of very valuable information regarding when, why, and how to manage different aspects of the startup process. Dave's absolutely poignant advice will surely be indispensable to anybody who has recently entered the app industry.



It is a different type of world for developers today, and there are organizations like the Application Developers Alliance that can help bridge the gap between what you’re doing in your lab, and what’s happening on a bigger scale.
— Dave Swartz, President, MEDL Mobile

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