EXPERT TIPS    USER ACQUISITION   MONETIZATION   DISTRIBUTION  


Over 150 developers, publishers, and app enthusiasts gathered at our Paris workshop to listen to 12 leading industry experts share stories and tips for success. Attendees gained valuable app strategy knowledge and were then able to enjoy conversation at the Microsoft Conference Center. Listen below to insights from the live discussions at the workshop. 

To find an event in a city near you, click here.


HOW TO BECOME A SUCCESSFUL APP DEVELOPER

We sat down with some industry experts at our recent App Strategy Workshop in Paris France. Learn the optimal mindset an app developer should have in 2015 in order to rise to the top, and find success in such a crowded industry.

Featuring Dan Owens - OpenX, Mathias Schroeder- Calldorado, Benjamin Lorthois - Cellfish, Vincent Tessier- La Place Media

KEY TIPS AND TAKEAWAYS FROM ASW PARIS 2015

We recently held an App Strategy Workshop in Paris, France, and we had a full house. Afterwards, we had the chance to sit and chat with many of the industry insiders that had been featured earlier that day. Check out what they had to say about the most valuable information they learned from being part of an ASW.

Featuring Dan Owens - OpenX, Kaisu Karvala - Rovio,Benjamin Lorthois - Cellfish, Mathias Schroeder - Calldorado


Millions of Apps have been created since 2007, yet according to Adjust figures, nearly 80% of these are receiving no new downloads. With 60,000 new apps being added every month to the iOS App Store alone, it's no surprise that the issue of App Store Optimization is increasingly being viewed as vital to creating a healthy app marketing mix. In this panel ASO experts deliver their tips and tricks for creating winning ASO strategies that will help boost your app store rankings, and ensure better app discovery.

Featuring Virginie Clève - Largow, Benjamin Lorthois - Cellfish, Guillaume Sicard - VizApp, Gregoire Mercier - Addict Mobile, Alexandra Combeau - Karos


The world of monetisation is changing and expanding. With increased options in partners and tools, and emerging areas such as native advertising increasingly becoming a firm favourite, we sit down with a panel of leading names in the monetisation space to discuss how publishers can increase their RPU and deliver ads that don’t annoy app users.

Featuring Vincent Tessier - La Place Media, Mathias Schroeder - Calldorado, Philippe Meriaux - Happn,Gonzague de la Tournelle - Shazam, Nicolas Bensignor - Playfish, Dan Owens - OpenX


Blockbuster mobile games aren't just creating huge fan bases on mobile, they are increasingly leveraging their IP beyond the small screen. Kaisu Karvala, Vice President, Rovio, joins us to discuss the journey from Angry birds the game, to Angry birds the Movie, and the challenges, issues and opportunity when adding value through extending IP to new platforms and verticals.


PHOTO GALLERY

ATTENDEE FEEDBACK

The workshop was definitely a great event for prime market forecasts in app development. I think Rovio VP Communications made a great statement: “build a brand, not just an app.
— Clement Garrigue, Founder, Schlack & Co

Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.