We wrapped up our 2015 North America App Strategy Workshop tour with a bang in New York City. 115 attendees joined in the gorgeous Standard Hotel overlooking New York's Skyline Park to hear insights from experts at OpenX, Tumblr, Amazon, Millennial Media, Branch Metrics, and more. Attendees also had the chance to hear from local innovative mobile startups through Startup Showcase demos hosted by Millennial Media, then mingled with speakers and attendees during the networking reception.
Watch these videos capturing incredible insights from the live discussions and exclusive interviews filmed at the workshop. To find an event in a city near you, click here.
Growth Hacking: Reach Your First 10,000 Downloads
So you’ve launched your awesome app - how do you reach your target audience and increase downloads? Hear from mobile marketing experts as they share tips and tricks to boost user acquisition. Learn how to leverage growth hacking strategies and low-cost marketing tactics to reach your first 10,000 app downloads.
Jen Leong (AT&T), Ryan Lessard (Pollen), Sam Purtill (Branch Metrics), Don Steele (Tumblr)
UX Strategies: Keeping Users Happy and Coming Back
Getting mass downloads is one thing, keeping users engaged while maximizing revenue is another. Hear experts discuss best practices for leveraging analytics, and learn how to monetize your core audience while keeping them happy and engaged in your app over the long haul.
Maximizing App Revenue
The explosive growth of mobile devices means more opportunities for app publishers to generate revenue, but what is the best path to profitability? Hear from monetization experts on how to optimize ad revenue, get creative with revenue generating options, and learn about new trends to adopt for a better user experience.
ATTENTION TO THE FINE PRINT – IMPLEMENTING APP TOS AND PRIVACY POLICIES
Scott Smedresman of McCarter and English talked the audience through the ins and outs of app terms of service and privacy policies: what users expect, the best policy for your app, how to avoid being sued, and more.
WHAT THE TOP 50 GAMES DO WITH IN-APP PURCHASING THAT THE REST OF US DON'T
The final speaker of the night was keynote David Isbitski, from the Amazon Appstore. Pens and typing fingers began flying as soon as he started speaking. Isbitski's presentation was overflowing with current stats and information relevant to developers. One key takeaway was, "Apps with tutorials have a 2.5 times higher conversion rate."
STARTUP DEMO: AUDIOMACK
One of our favorite additions to our workshops this year was the opportunity to highlight local startups. David Ponte, co-founder of Audiomack-an app where artists can share their music with fellow artists, record labels, and fans-thoroughly engaged the audience in a succinct presentation on what success means to them, and how they reached the 6 million users they have today.
STARTUP DEMO: CLEARLOGIN
Our second startup demo of the evening was presented by Chad Hensler of Clearlogin. Hensler shared stats on password security and the efficiency of an instant end-user dashboard. This is important because companies use on average 168 cloud services, the average employee uses 28 cloud services, but 75% use no more than 5 different passwords-a major security issue that Clearlogin addresses.
WHAT SPELLS SUCCESS ON THE AMAZON APPSTORE?
Dave Isbitski of Amazon provided some killer industry insight at our recent App Strategy Workshop in New York, NY. We asked Dave if he could provide us with some general marketplace tips for developers, as well as some enterprise-specific tips.
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