KEYNOTE    USER ACQUISITION   NATIVE ADVERTISING    STARTUP STORIES    VC FUNDING   


The Apps Alliance took to Silicon Beach, Santa Monica, to convene 250 local app developers and startup founders to talk about building scalable app businesses. Hosted on the beach at the beautiful Loews Hotel, the workshop focused specifically on startup strategies with a keynote from Ben Huh, CEO of Cheezburger Network, and 20 industry leading speakers from Google, Scopely, Quixey, AdColony, MEDL Mobile, PathSense, Pollen, Mobile Deluxe, Millennial Media, OpenX, AT&T, AppsFlyer, and more.

Watch these videos capturing incredible insights from the live discussions and exclusive interviews filmed at the workshop. Also read the event recap blog and check out our Los Angeles Startup Guide. To find an event in a city near you, click here.


In this keynote presentation, Ben Huh, CEO of Cheezburger Network, explores his entrepreneurial journey, highlighting the key factors to his success. Through a candid (and very funny!) presentation, Ben points out the need for entrepreneurs to be realistic about who they are and what they’ve set out to do, while offering unparalleled advice on leadership. View the presentation slide deck here.


In the first panel of the Apps Alliance LA App Strategy Workshop, speakers from OpenX, Google, Millennial Media, Quixey, and Pollen discuss the art of app entrepreneurship. While the group covers many strategies for building an app business, the discussion focuses on optimizing your app for search and virality.

Greg Blackman - OpenX, Ben Widhelm - Millennial Media, Ryan Lessard - Pollen, Yoni Ben-Tzur - Quixey, Jarek Wilkiewicz - Google


The second session in the Apps Alliance LA App Strategy Workshop features a deep-dive discussion on native advertising. Mike Schwartz sits down with Jason Lepore of Demand Media and James Kung of AdColony to discuss leveraging the advantages of native advertising while improving user engagement.


For the third panel of the Apps Alliance LA App Strategy Workshop, successful LA-based mobile startup founders - from MEDL Mobile, Mobile Deluxe, PathSense, and Scopely - share their stories and key lessons they learned along the way. 

Vikas Gupta - Factual, Josh Hartwell - Mobile Deluxe, Pete Tenereillio - PathSense, Eric Futoran - Scopely, Dave Swartz- MEDL Mobile


In the fourth session of the Apps Alliance LA App Strategy Workshop, we learn about raising capital from VCs during the CTIA Investor Panel featuring startup experts from Mucker Capital, Technicolor, WSGR, and ICM Partners.

William Hsu - Mucker Capital, Christian Gammill - Technicolor, Keyvan Peymani - ICM Partners, John Turner - WSGR


INTERVIEW: THE ROLE OF MONETIZATION IN THE APP ECOSYSTEM

Millennial Media's Ben Widhelm discusses the role of monetization in the app ecosystem and gives tips to developers for now and for the future.


INTERVIEW: METRICS TRACKING IN THE APP ECOSYSTEM

Mike Brough of m2catalyst explains how tracking metrics can help improve consumer experience and that keeping a developer point of view is important when creating an app.


PHOTO GALLERY

ATTENDEE FEEDBACK

The Apps Alliance events are a great starting point for budding entrepreneurs to start building a foundation for their networks and ideas.
— Ben Huh, CEO Cheezburger, Keynote Speaker
This was the best event I’ve been to in LA in years, and I go to events all the time. As a startup founder it provided the exact insights and tips I needed.
— App Strategy Workshop Attendee

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