Overlooking the city of Hamburg, the App Alliance hosted 100 developers in Smaato's headquarters at the App Alliance’s first Hamburg App Strategy Workshop. Nine leading app experts sat down to share their insights for acquiring and monetising users, equipping attendees with top tips to overcome the challenge of making money from apps.

To find an event in a city near you, click here.


(Click to listen)

+ The Changing Face of User Acquisition

This session brings together acquisition experts from leading publishers to discuss organic app user acquisition, giving their top tips to help drive loyal users to your product. Hear about the platforms, discovery tools, marketing tactics and social media routes to finding users and increasing app downloads.

Andrew Gilligan - Smaato, Moritz Daan - Soundcloud, Richard Downey - The Mobile House, Michael Munn - Venticake

+ Making Money with Apps

The world of monetisation is changing and expanding. With increased options in partners and tools, and emerging areas such as native advertising increasingly becoming a firm favourite, we sit down with a panel of leading names in the monetisation space to discuss how publishers can increase their RPU and deliver ads that don’t annoy app users.

Anders Lykke - Priori Data, Hannes Michelke - Kiss My Ads, Thomas Sommer - AppLift, Mohamed Ben Hiba - Smaato, Sven Ossenbruggen - Xyrality



Great event! Useful and hands-on advice for any start-up in the app business.
— Christina Jørgensen, CIA Media

Thanks to Our Sponsors

Want to learn more or get involved in an App Strategy Workshop near you? Contact us.