USER ACQUISITION   MONETIZATION    STARTUP STORY    PARTNERSHIPS   INTERVIEWS    APP SHOWCASE   


Over 120 developers, publishers, and app enthusiasts gathered at our Boston workshop to listen to over 15 leading industry experts share stories and tips for success. Attendees gained valuable app strategy knowledge and were then able to enjoy conversation at Boston's District Hall. Listen below to insights from the live discussions at the workshop along with inter.

Watch these videos capturing incredible insights from the live discussions and exclusive interviews filmed at the workshop. To find an event in a city near you, click here.


The mobile revolution is upon us. It's changing how we work, play and socialize. No one knows how to take advantage of this mobile revolution better than Meredith Flynn-Ripley, CEO and co-founder of HeyWire, a leading mobile messaging service. A mobile veteran with over 20 years of experience, Meredith joins us in a fireside chat to share her journey of identifying and capitalizing on market opportunities--and lessons learned to ensure you're on the winning side of the mobile revolution.


Partnering with a household name that can get your products/services in front of large audiences may seem like wishful thinking for many small businesses in the tech industry, but companies right in your backyard are making it happen!


You went out and built a great new app with a target audience in mind, but how do you go about making sure that these users actually know about your app? Our panel of leaders in the app marketing space will break down the keys to putting together the perfect plan to get your apps noticed by the people who can help grow your audience in a crowded marketplace.


Between creating an intuitive user experience, identifying/monetizing those users, and putting the analytics in place to measure all of this data, the app entrepreneurship cycle can quickly become an overwhelming process. That’s why we’re bringing together mobile industry experts to share their secrets for building better apps that engage users while generating the maximum amount of revenue.


STARTUP SHOWCASE DEMO 1 - JAVIER SEGOVIA (TNTMEDIA)

During our recent ASW in Boston, we provided new startups with a stage to show off their new ideas. First up was Javier Segovia (tntmedia) with an app based on serving users ads at the lock screen level.

STARTUP SHOWCASE DEMO 2 - BILL GIANOUKOS (TRUMPIT)

During our recent ASW in Boston, we provided new startups with a stage to show off their new ideas. Bill Gianoukos (Trumpit) gave a demo showcasing the possibility of users exchanging photos without ever unlocking their devices.

STARTUP SHOWCASE DEMO 3 - NICK ZECKETS (QUADWRANGLE)

In our third Startup Showcase from our recent ASW in Boston, we hear from Nick Zeckets (QuadWrangle). QuadWrangle's apps deliver personalized university news, events and connections to alumni driving giving and engagement. 


TIPS, TRICKS, AND CELEBRITY CATS - MAKING THE APP INDUSTRY WORK FOR YOU

We recently got a chance to hang out with Ryan Lessard (Pollen) and Dave Bisceglia (thetaplab) at our App Strategy Workshop in Boston, and it was nothing short of magical. Ryan and Dave have a knack for breaking down tough industry concepts, and explaining app strategy tactics in a way that would even make Grumpy Cat smile.


SPEAK UP - HELP YOURSELF BY SHARING PLANS WITH PLATFORMS

Sharing your marketing strategy with your platform can only help you in the long run. We chatted with Matt Gross (Mobile Monday Boston) about why it's a good idea to have a back and forth conversation with the people who might be able to help you get your app off of the ground. It doesn't take much effort, and it might just be worth your while!


CONNECTING THE DOTS - USING DATA TO TRULY UNDERSTAND YOUR USERS

Knowing what type of device your user has is one thing, but knowing how, where, and when they use their devices is another thing. We spoke with Roger Juntilla (Qualia) about how to use user data in order to help foster a more natural and effective relationship with them.


ASKING THE EXPERTS - HOW SEEKING OUTSIDE KNOWLEDGE CAN SAVE YOU TIME

We recently sat down with Jack Foster (MIR Publishing LLC) at our App Strategy Workshop in Boston to gather some useful development business strategies. Jack comes from a background of App Development, so he brings an enlightening fusion of practical and tactical information when it comes to helping an app business flourish.


PHOTO GALLERY

ATTENDEE FEEDBACK

The Apps Alliance picks speakers who are highly knowledgeable about the industry, and who are also approachable. Everyone wants expert panelists but also someone they can chat with; I’ve been to two App Strategy Workshops and it was great to see everyone connecting during the reception.
— Mike Rowsey, CEO, Apptient

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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.