Over 120 app developers, publishers, and startups gathered at our Berlin workshop to hear 12 industry experts share their stories and tips to reach app success. Held at the Berlin Cervantes Institute attendees gained valuable knowledge and networked with other like minded individuals after the main event.
To find an event in a city near you, click here.
USER EXPERIENCE IS WHAT MATTERS MOST
We caught up with Anders Lykke of Priori Data to get his unique perspective on the app industry as a whole. He also gave us his thoughts on advertising in the age of ad blocking, and emphasised the importance of user experience.
FOCUS & TIMING: BUILDING AN APP
Seeing your app from multiple angles can really help a developer gain an important sense of awareness about their own product. This is just one of the tips Katharina Klausberger of Shpock gave us while we chatted with her after our recent App Strategy Workshop in Berlin.
HOW TO ADDRESS THE AD BLOCKING CONUNDRUM
We sat down with Dan Owens of OpenX to discuss ad blocking, and what developers can do about it. Dan suggests a grass-roots initiative in order to educate the market via traditional methods, such as press, to explain to the public that advertising actually pays for the content they are experiencing.
THE IMPORTANCE OF QUALITY LOCALIZATION
Anne Kreuger is the Localization Lead for Wooga. She was kind enough to sit down with us at our recent App Strategy Workshop in Berlin to discuss some tips to help new developers tackle the sometimes daunting world of localisation, and the essential methods to achieve quality localization
SCALING IS EVERYTHING: HOW TO GROW YOUR APP
Lele Canfora of LOVOO sat down with us after our App Strategy Workshop in Berlin to discuss the importance of proper app scaling. Knowing where to spend time and money during the growth of your app is incredibly important to the health and future of your company.
THE POWER OF OVER THE TOP APPS
We spoke with Claudia Dreier-Poepperl of Calldorado about how thinking "outside the app" can be a lucrative approach to app development. Claudia stresses that keeping users happy is key, and that advertising can be more impactful depending on when the user is exposed to a specific ad.
REACHING 10,000 DOWNLOADS
According to Priori Data, apps which reach the top 200 apps in the app store are out of the top spots after a week. Understanding the lifetime value of your app and knowing which app marketing methods to utilize can go a long way in reaching the target audience.
MAXIMIZING YOUR MOBILE REVENUE
Moderating the panel Anders Lykke of Priori Data sat down with Johannes Heinze of AppLovin, Dan Owens of OpenX the data monitoring and advertising company, and Ekaterina Rabe of PubNative. The panel discusses the myriad of methods on how to make money with apps, and cuts through the jargon behind mobile advertising.
MAKING MONEY WITH CALLER ID
Calldorado's Caller ID feature can be used as an alternative to traditional advertising options such as interstitial, pop ups, and banners. Claudia Dreier-Poepperl mentions that clients have used their caller ID feature to monetize their users effectively, quoting that one client in particular boosted revenue to $2200 a month from $200 after implementation.
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