MONETIZATION    USER ACQUISITION   STARTUP STORIES  


We love visiting Austin, especially during Austin Startup Week. With more than 155 attendees and over 20 speakers, our 2015 Austin App Strategy Workshop was a complete success. We hope you enjoy the session videos featuring insights from experts at companies including: Flurry from Yahoo!, OpenX, Perk, Phunware, Unity, Millennial Media, Branch Metrics, and more.


Getting mass downloads is one thing, keeping users engaged while maximizing revenue is another. Hear experts discuss best practices for leveraging analytics, and learn how to monetize your core audience while keeping them happy and engaged in your app over the long haul.

Greg Blackman (OpenX), Carson Barker (Appspire.me), Jesse Leikin (Millennial Media), Lee Little (Bar-Z), Joe Tartaglia (Appsaholic)


So you’ve launched your awesome app - how do you reach your target audience and increase downloads? Hear from mobile marketing experts as they share tips and tricks to boost user acquisition. Learn how to leverage growth hacking strategies, discovery tools, low-cost marketing tactics, YouTube, and social media routes to reach your first 10,000 app downloads.

Jackie McCarthy (CTIA), Ryan Lessard (Pollen), Christopher Klotzbach (Yahoo), Sam Purtill (Branch Metrics)


Austin has become increasingly popular for app startups and entrepreneurs with more resources and support than ever before. However, this doesn’t make the startup journey any less difficult. Take inspiration from local tech startups who have overcome the challenges of launching and scaling a business. Hear their stories and takeaway key strategies for startup success.

JD Weinstein (Capital Factory), Alan Knitowski (Phunware), Patrick Curry (Unity), Ben Brown (XOXCO), Mary Haskett (BeehiveID)


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Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.