PLATFORMS   MONETIZATION   USER ACQUISITION   OPTIMIZATION   TESTING   ENGAGEMENT   INTERVIEWS  


The San Francisco App Strategy Workshop was a full-day event with deep-dive discussions on the app’s life cycle; from the testing through launch, to growing, scaling, and making money. It convened 200 attendees and welcomed 23 speakers. View panel videos and podcasts below.


SAN FRANCISCO APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

Watch a highlight video featuring top takeaways from the workshop.


APPLICATION RESOURCE OPTIMIZER (ARO) PRESENTATION (BROUGHT TO YOU BY CTIA AND AT&T)

Explore tips, tools, and best practices for building high-performance apps that use data more efficiently. Learn how to leverage KnowMyApp.org (by CTIA-The Wireless Association®) and AT&T's Applications Resource Optimizer to measure and make the most of data usage. 

Anthony Fabbricino - AT&T


Paul Cutsinger, an Amazon Developer Evangelist, discusses how developers approach cross-platform problems and how Amazon's services help developers optimize their app to engage and retain users.

Jake Ward - Application Developers Alliance; Paul Cutsinger - Amazon


STATE OF THE APP INDUSTRY

Distimo collects and analyzes thousands of data points across all major app stores. This presentation will cover what's happening across app stores globally, where developers are succeeding, and what the future holds for the app ecosystem.


You have an app idea, but what do you need to do before you launch? How can you reach your audience? Where can you find users? Hear from experts in user acquisition and app marketing on how to launch your app and gain the right users.

Beth Kindig - (Moderator) Vserv.mobi / CitizenTekk
Billy Shipp -  Iddiction
Brendan Gluck - TrialPay
Mark Epes - Papaya Mobile


Many apps are opened once and never opened again. Poor performance, slow speeds, and bugs ruin the experience for a user no matter how good an app is. Learn about the different points to consider when testing your app and how to effectively monitor performance after launch to deliver that quality experience and save financial and engineering resources.

Japheth Dillman - (Moderator) YetiZen  
Mark De Visser - Sauce Labs
Anusha Sethuraman - New Relic  
Josh van Tonder - Crittercism


Acquiring users is important, but keeping them is even more paramount to an app's growth. Timing, empathy, and engagement are key factors in keeping users interested and inside your app. Hear from an expert panel on engaging and retaining your users.

Elizabeth Olson (Moderator) - Freelance  
Iryna Newman - OpenTable   
Sigal Bareket - Taptica  
Eric Ang - Dolby
Sam Morris - Everbadge


For an app business to thrive, it must be keenly aware of the costs and revenue generated from each user. Maximizing LTV, or Lifetime Value, is a key component of building a sustainable and profitable business. Hear from experts in acquisition and monetization on how your business can generate excellent user LTV.

Martin Price - (Moderator) OpenX
Justin Fibich - Apsalar
Assaf Vaknin - Appsfire
Andrew Birnbryer - AppLift
Adam Boffoli - Flurry



PHOTO GALLERY

 
 

Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.