In San Francisco, local developers and entrepreneurs came out to Runway for a half-day of panels and presentations on user experience and retention and monetizing for global audiences. The Make Money with Apps Workshop featured app publishers, industry experts, and startups and concluded with a networking reception. 


SAN FRANCISCO APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

This video explores some key tips and advice on mobile advertising, the importance of measuring data, and strategies for gaining high quality users. Hear whatBrendan Auvil (Millennial Media), Scott Brady (StartApp),Iryna Newman (OpenTable), Raj Signh (Tempo AI), Saket Saurbh (Rubicon Project), Ajitpal Pannu (Smaato), andJerrid Matthews (Intel) have to say. 


STATE OF THE INDUSTRY PRESENTATION (BROUGHT TO YOU BY FLURRY)

This presentation covered key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, and an outlook for what's next as the industry matures.

Torrey Lincoln - Flurry


MONETIZING FOR GLOBAL AUDIENCES


Monetizing your apps is a challenge in any market, and those difficulties only increase when apps are brought to international audiences. Our expert panel will share their learning experiences to help you implement effective international monetization strategies that take local norms into consideration.

 


PUTTING THE U IN UX

 

It’s tempting to try and make money as quickly as possible, but sometimes that comes at the expense of the UX for the very users that you are trying to monetize. In this panel, we’ll discuss best practices for monetizing your apps without damaging the user experience.


 MOBILE GROWTH IN 2014 AND BEYOND 

 

Join Millennial Media's Brendan Auvil as he chats with mobile veterans Iryna Newman and Adam Foroughi, exploring strategies and tactics for acquiring users, and what to track/measure to identify and engage with your most important users.

To see Brendan Auvil's interview on developer advice, click here.
To see Iryna Newman's interview on gaining quality users, click here.


INTERVIEWS AND INSIGHT

Raj Sighn from Tempo AI urges developers to think about your monetization strategies and key metrics from the onset. "Monetization doesn't necessarily mean revenue", explains Raj. Sometimes user acquisition and retention are the end goals. Hear his advice on why having a clear business strategy and understanding the key metrics is critical to sucssess.

Jerrid Matthews from Intel offers practical advice to developers on staying focused, understanding user data, and solving real problems. Jerrid advises developers to "handle your big problems in small chunks" to optimize resources, and stay focused and on target with user needs.

 In this interview, Ajitpal Pannu from Smaato, discusses different options for mobile advertising. He peeks into the future stating that "screens are going to get bigger", and explains that larger screen size will offer more opportunities in mobile advertising.

Saket Saurbh from Rubicon Project explains the future of mobile advertising, the rise of Real-Time Bidding, and why it's important for developers and publishers to understand and leverage the exchange.

Scott Brady from StartApp offers advice to developers on ways to test advertising strategies to ensure user experience isn't compromised. "Do not put an ad at every level of the game," caustions Scott. Watch this video to see what else he has to say.

Iryna Newman from OpenTable discusses user acquisition and the importance of targeting the right users. In this interview Iryna discusses useful tools for developers and offers advice on strategies to get your app discovered by high quality users.

Brendan Auvil from Millennial Media offers advice to developers on the importance of understanding users from the get-go and maximizing data to make inventory more elligable to recieve the highest advertising ROI. Watch this interview to hear his advice on strategizing for mobile advertising success.


Mobile Growth in 2014 and Beyond

Hear Millennial Media's Brendan Auvil as he chats with mobile veterans Iryna Newman and Adam Foroughi, exploring strategies and tactics for acquiring users, and what to track/measure to identify and engage with your most important users.

To see Brendan Auvil's interview on developer advice, click here.
To see Iryna Newman's interview on gaining quality users, click here.


Putting the U in UX

It’s tempting to try and make money as quickly as possible, but sometimes that comes at the expense of the UX for the very users that you are trying to monetize. In this panel, best practices for monetizing your apps without damaging the user experience were discussed.

To see Raj Singh's interview on mobile advertising, click here.

To see Saket Saurabh's interview on real-time bidding, click here.

To see Scott Brady's interview on user experience, click here.


Monetizing for Global Audiences (Presented by Millennial Media)

Monetizing your apps is a challenge in any market, and those difficulties only increase when apps are brought to international audiences. The expert panel shared their learning experiences to help you implement effective international monetization strategies that take local norms into consideration.

To see Ajitpal Pannu's interview on mobile advertising, click here.


PHOTO GALLERY

 
 

Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.