The Apps Alliance kicked off the 2014 App Strategy Workshop series with a jam-packed half-day event in Seattle with over 130 developers and entrepreneurs in attendance. They welcomed 14 speakers that shared insights on how to increase app revenue, choose the right monetization partners, leverage monetization tools, and measure success. View panel videos and highlights below.


SEATTLE APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

Watch this three-minute wrap-up from our first of 18 global App Strategy Workshops to gain insight on building a successful business and generating revenue with apps. 


KNOW MY APP PRESENTATION (BROUGHT TO YOU BY CTIA)

Explore tips, tools, and best practices for building high-performance apps that use data more efficiently. Learn how to leverage KnowMyApp.org (by CTIA-The Wireless Association®) and AT&T's Applications Resource Optimizer to measure and make the most of data usage.

Jackie McCarthy - CTIA


AT&T APPLICATION RESOURCE OPTIMIZER (ARO) PRESENTATION (BROUGHT TO YOU BY AT&T)

Is your mobile app up to speed? This presentation explores 25 best practices to make your app run more efficiently, reduce data usage, and improve battery life using the AT&T Application Resource Optimizer (ARO) tool.

Doug Sillars, PhD - AT&T


APP STRATEGY PANEL: RESOURCES, TOOLS & TIPS TO BUILD SUCCESSFUL APPS (BROUGHT TO YOU BY MILLENNIAL MEDIA)

Taking a concept from code to completion is the challenge every app developer must overcome to give life to their ideas. The App Strategy Panel converges entrepreneurs, publishers, and monetization experts to discuss app strategies and tools.

Kelly Clay (Moderator) - Forbes; Darren Austin - Glympse; Miki Mullor- Jobaline; Alicia Cervini - Allrecipes.com; Ryan Morel - GameHouse


FEATURED PRESENTATION: THE INTERNET OF THINGS (BROUGHT TO YOU BY INTEL)

The Internet of Things (IoT) is the network of physical objects that contain embedded technologies to communicate, sense and interact with external objects. Explore the evolution of IoT, where it’s headed, and what it means for app developers.

Max Domeika - Intel


MAKE MONEY WITH APPS PANEL

Leading app publishers and platforms offer best practices and tips for building a business around apps, choosing monetization partners, and measuring success.

Dennis Luo (Moderator) - Intel; Robi Ganguly - Apptentive; Ian Sefferman - MobileDevHQ; Kelly Bolen - Millennial Media


FIRESIDE CHAT: FREE-TO-PLAY MONETIZATION STRATEGIES

Many of the top grossing games in the App Store and Google Play are free to play. Hear insights on best practices as well as mistakes to avoid when implementing a free-to-play business model.

Jake Ward - Application Developers Alliance; Chris Williams - Big Fish Games


PHOTO GALLERY

 
 

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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.