The App Developers Alliance launched the first of their App Strategy Workshop series in Europe, following a great response to the same series across the United States. Telecom ParisTech, one of France’s leading technical institutes, hosted more than 100 attendees from across the industry to discuss UX and app monetization. 


UX FOR APPS THAT ENGAGE USERS PANEL

  • Learn from leading companies on their experience of creating, testing and improving UX across their apps
  • Understand how UX affects user retention and how using notifications, social sharing and other techniques can increase the return rate

  • Discuss loading time, splash screens, and what you should be A/B testing to ensure you are improving your UX

Virginie Cleve (Moderator) - largow; Louis Rouffineau - Lacompany; Edouard Andrieu - Le Monde; Vincent Roussilhon - BlaBlaCar; Mortiz Daan - SoundCloud


MONETIZATION STRATEGIES TO INCREASE APP REVENUES (PRESENTED BYMILLENNIAL MEDIA)

  • Discuss different monetization options available, the pros and cons of each, and how you can best integrate them into your product
  • Get expert opinion from publishers and providers on which monetization techniques work best, with which different type of application
  • Understand how to maximize revenue per user without damaging user loyalty and increasing user drop-off

Nicolas Clairembault (Moderator) - SmartAppli; Fatima Aliyeva - PubNative; Baptiste Chardon - Ubisoft; Yann Lechelle - Appsfire; Kumaran Sambandam - MobFox


THE RISE OF MOBILE RTB

Mohamed Ben Hiba - Smaato


Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.