In New York, we brought together local developers, publishers, industry experts and entrepreneurs for an afternoon of panels and presentations on app business strategy and user engagement.


MOBILE MARKETING: TIPS FROM THE PROS

At our App Strategy Workshop in New York NY, we had the opportunity to question some of the app industry's top minds about mobile marketing strategies, and cringeworthy words from this year that really need to stop. Learn tips from Ariel Michael (appFigures), Greg Blackman(OpenX), and Keith Petri (IgnitionOne).


ADVICE FOR THE NEW APP DEVELOPER

At our App Strategy Workshop in New York, we had the opportunity to sit down with some of the app industry's top minds to share some tips for new developers. Listen as industry veterans Ariel Michael (appFigures), Greg Blackman (OpenX), Eric Newman (Mobile Posse) and Keith Petri (IgnitionOne) share their experiences for your benefit.


UTILIZING REVIEWS TO IMPROVE RELATIONSHIPS WITH YOUR USER BASE

Ariel Michaeli of appFigures shares some tips on how developers can learn from, and leverage review data to keep users happy, and decrease user dropoff.


KEEPING USERS ENGAGED WITH STREAMLINED APP DESIGN

Eric Newman of Mobile Posse shares some industry insight about how successfully plan and execute a quality app that will keep users engaged by providing focuses information at the correct time.


MINIMIZING FRICTION: KEEPING USERS HAPPY

Greg Blackman of OpenX shares tips on how to keep your users happy, and why maintaining a happy user base is the most important issue an app designer can address.


QUALITATIVE UNDERSTANDING OF USERS

Keith Petri of IgnitionOne makes it clear that understanding your user base is of utmost importance for a new app developer. Keith shares his experience, and offers tips on what developers need to pay attention to in order to get the most value out of their users.


Fireside Chat With The Metropolitan Museum Of Art

Execs from the Metropolitan Museum of Art digital team will share their insights on creating an app from the ground up for one of the world's largest and most influential museums.


Putting the U in UX

It’s tempting to try and make money as quickly as possible, but sometimes that comes at the expense of the UX for the very users that you are trying to monetize. In this panel, we will discuss best practices for monetizing your apps without damaging the user experience.


Bridge the App Gap: Crossing the Chasm Between IT and Business (Presented by Progress)


Power Up Your App Business Strategy

From App Store Optimization to User Acquisition, we'll discuss the key tools and metrics that will help you build a stronger app business and monetize your most important users for the long haul.


 

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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.