The full-day program in New York began with a Design Thinking Workshop hosted by Intel to get the creative juices flowing. The afternoon was filled with app strategy content specific to monetization strategies, tools, platforms, and resources. Nearly 100 attendees and 15 speakers joined us throughout the day.


DESIGN THINKING WORKSHOP

The Design Thinking Workshop combines creative and analytical approaches to problem solving through hands-on innovative challenges. This short video will give you insight into the workshop and how the design thinking process is used to improve products, services, and business strategy.


NEW YORK APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

Watch a highlight video featuring top takeaways from the workshop.


KNOW MY APP PRESENTATION (BROUGHT TO YOU BY CTIA)

KnowMyApp.org (by CTIA-The Wireless Association®) serves as a benchmark for measuring the data usage and efficiency of mobile applications. Learn about the resource and gain a deeper understanding of data usage of the most popular apps.

Jackie McCarthy - CTIA


AT&T APPLICATION RESOURCE OPTIMIZER (ARO) PRESENTATION (BROUGHT TO YOU BY AT&T)

Is your mobile app up to speed? This presentation explores 25 best practices to make your app run more efficiently, reduce data usage, and improve battery life.

Jen Leong - AT&T


THE RISE OF MOBILE RTB PRESENTATION (BROUGHT TO YOU BY SMAATO)

Ajitpal Pannu of Smaato, a leading global mobile Real Time Bidding (RTB) ad exchange, discusses the revenue impact of programmatic media buying and data for mobile app developers.


MOBILE ADVERTISING & USER EXPERIENCE PANEL (BROUGHT TO YOU BY MILLENNIAL MEDIA)

Industry leaders discuss various strategies behind mobile advertising and how it impacts user experience. What works? What doesn’t work? Where is mobile advertising headed?

Doug Lauretano (Moderator) - OpenX; Greg Carfine - Millennial Media; David Lundell - Flurry; Keith Petri - Human Demand


DRIVING REVENUE THROUGH ECOMMERCE PANEL

NYC Industry Leaders and Startups get creative with driving revenue through content, commissions, and fully-integrated eCommerce models. Listen to panelists explore what has and hasn’t worked, and gain advice and insights on money making strategies.

Mark Ghermezian (Moderator) - Appboy; Andrew Young - SWILL; David Bloom - Ordr.in; Lisa Martinez - Google; Alex Lorton - Cater2.me 


FIRESIDE CHAT WITH EBAY AND OMD

Justin Stanwix, the Director of Friends of eBay and Morgan Silver-Greenberg, Associate Director of Ignition Factory at OMD, discuss strategies and tools to build a sustainable business and generate revenue with apps.


PHOTO GALLERY

 
 

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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.