The full-day program in New York began with a Design Thinking Workshop hosted by Intel to get the creative juices flowing. The afternoon was filled with app strategy content specific to monetization strategies, tools, platforms, and resources. Nearly 100 attendees and 15 speakers joined us throughout the day.
DESIGN THINKING WORKSHOP
The Design Thinking Workshop combines creative and analytical approaches to problem solving through hands-on innovative challenges. This short video will give you insight into the workshop and how the design thinking process is used to improve products, services, and business strategy.
NEW YORK APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO
Watch a highlight video featuring top takeaways from the workshop.
KNOW MY APP PRESENTATION (BROUGHT TO YOU BY CTIA)
KnowMyApp.org (by CTIA-The Wireless Association®) serves as a benchmark for measuring the data usage and efficiency of mobile applications. Learn about the resource and gain a deeper understanding of data usage of the most popular apps.
Jackie McCarthy - CTIA
MOBILE ADVERTISING & USER EXPERIENCE PANEL (BROUGHT TO YOU BY MILLENNIAL MEDIA)
Industry leaders discuss various strategies behind mobile advertising and how it impacts user experience. What works? What doesn’t work? Where is mobile advertising headed?
DRIVING REVENUE THROUGH ECOMMERCE PANEL
NYC Industry Leaders and Startups get creative with driving revenue through content, commissions, and fully-integrated eCommerce models. Listen to panelists explore what has and hasn’t worked, and gain advice and insights on money making strategies.
Thanks to Our Sponsors
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