We had more than 180 attendees join us for the LA App Strategy Workshop, where 10 industry leaders discussed strategies for user acquisition, retention, engagement, and making money with apps. After two insightful panels, we gathered for a sunny rooftop networking reception.


LOS ANGELES APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

Watch a highlight video featuring top takeaways from the workshop.


GAIN AND ENGAGE USERS

Acquiring users is important, but keeping them is even more paramount to an app's growth. Timing, empathy, and engagement are key factors in keeping users interested and inside your app. Hear from an expert panel on engaging and retaining your users. 

Greg Blackman - (Moderator) OpenX; Sofia Andrianakou - Google; Andy Vaughan - Dolby; Vikas Gupta- Factual; Malene Sam - CBS Interactive


MONETIZING WITH THE USER IN MIND 

Generating revenue from your app starts with your users. Understanding who your users are and how they interact with your app can help drive your decision to pick a monetization model. Hear from monetization experts, app publishers, and startups about how to monetize with your users in mind. 

Dave Swartz (Moderator) - MEDL Mobile; Joseph Fargnoli - Motive Interactive; Nikao Yang  - AdColony; Andrew Birnbryer - AppLift; Michael Rubin - YP


INTERVIEWS AND INSIGHT


PHOTO GALLERY

 
 

Thanks to Our Sponsors


Want to learn more or get involved in an App Strategy Workshop near you? Contact us.