EXPERT TIPS    INTERVIEWS   PODCASTS   PHOTO GALLERY  

Over 130 developers and publishers joined us for a Make Money With Apps Workshop in Austin during Austin Startup Week. Attendees heard from various local industry experts about business and monetization strategies, and were able to speak with panelists during the networking reception. Watch the below videos for exclusive insights and advice from industry leaders, and listen to podcasts from the panel discussions and presentation. 


DEVELOPER ADVICE

At the App Alliance's Make Money With Apps Workshop in Austin we spoke with veterans of  the industry to get their thoughts on what developers should focus on in the early stages of app development. Watch, and learn useful tips and strategies from Matt Johnson (Bottle Rocket Apps),Marcelo Vieira (Azul), Ryan Joy (Microsoft), Jennifer Bullard(Captivate Conference), Edward Khoury (OpenX), and Alex Schwartz (Owlchemy Labs).


TESTING AND PROTOTYPING

Proper protocol in the testing and prototyping stage can save a developer money, as well as sanity further down the development pipeline. Learn tips and best practice techniques from industry veterans Jennifer Bullard(Captivate Conference), Alex Schwartz (Owlchemy Labs),Ryan Joy (Microsoft), Marcelo Vieira (Azul), and Matt Johnson (Bottle Rocket Apps).


INTERVIEW: JENNIFER BULLARD, 
CAPTIVATE CONFERENCE 

Jennifer Bullard is an experienced veteran in many corners of the app industry. In this video she shares some invaluable information for the new developer or startup. Jennifer discusses the importance of A/B testing, prototyping, and soft launches to help avoid common mistakes that can plague inexperienced developers.


INTERVIEW: MATT JOHNSON, 
BOTTLE ROCKET APPS

We sat down with Matt Johnson of Bottle Rocket Apps to discuss strategies for successful app development. Matt shares his thoughts on monetization, rapid prototyping, discoverability, and leveraging ad networks, as well as the importance of simplicity.


INTERVIEW: RYAN JOY, MICROSOFT

Microsoft Evangelist Ryan Joy gives us his best advice for succeeding in the app industry. He shares tips ranging from tools to prototyping and testing strategies, as well as refreshing advice on how to use failure as a positive learning experience.


INTERVIEW: ALEX SCHWARTZ, 
OWLCHEMY LABS

Alex Schwartz of Owlchemy Labs sits down with us to chat about what tips he has picked up in the game space. He offers great advice on how to survive as a small, agile team, and how to make the most of marketing and networking opportunities.


INTERVIEW: EDWARD KHOURY, OPENX

Edward Khoury of OpenX joins us to discuss key strategies for today's app developer. Edward emphasizes the importance of agility and adaptability to ensure that a company is ready for anything. He also discusses the usefulness of metrics, and how gathering user feedback early can pay off in the long run.


INTERVIEW: MARCELO VIEIRA, AZUL

Marcelo Vieira is the CEO of Azul. He sat down with us to share his thoughts on how to strategically build a successful app. He shares valuable advice on how to prioritize and plan ahead in order to efficiently navigate the app landscape. Marcelo emphasizes the importance of knowing your audience, and remaining passionate about every aspect of the development process.


Explore tips, tools, and best practices for building high-performance apps that use data more efficiently. Learn how to leverage KnowMyApp.org (by CTIA-The Wireless Association®) and AT&T's Applications Resource Optimizer (ARO) to measure and make the most of data usage.


Hear key insights from leading mobile game publishers, platforms, and tools on how to enhance your consumer-facing app business. The discussion will explore strategies to increase efficiencies, optimize user experience, boost user engagement and retention, and ultimately generate revenue.


Generating revenue from your app starts with your user. Understanding who your users are and how they interact with your app can help drive your decision to pick a monetization model. Hear from monetization experts, app publishers, and startups about how to monetize with your users in mind.



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Want to learn more or get involved in an App Strategy Workshop near you? Contact us.