In Atlanta, the Apps Alliance hosted an afternoon event and networking reception that convened 80 local developers and startups, and featured 11 industry-leading speakers. Through two panels, a Know My App presentation and a fireside chat, panelists shared their expertise on how to optimize their apps to retain users. View panel videos and highlights below.


FIRESIDE CHAT FEATURING CNN

In 2013, 40% of CNN’s traffic came from mobile devices with an anticipated majority-mobile audience in 2014. Learn about what CNN is doing to evolve their mobile strategy, maximize engagement, and capitalize on their mobile audience.

Jon Potter - Application Developers Alliance; Quiana Wright - Mobile Product Management at CNN


ATLANTA APP STRATEGY WORKSHOP - LESSONS LEARNED VIDEO

Watch a highlight video featuring top takeaways from the workshop.


APP STRATEGY PANEL: RESOURCES, TOOLS, & TIPS TO BUILD SUCCESSFUL APPS

Turning an idea into code and then into a successful business is a challenge every entrepreneurial app developer must face. Find out how industry experts overcame that challenge and explore strategies to optimize apps and increase downloads.

Jesse Lindsley (Moderator) - Thrust Interactive; Quiana Wright - CNN; Jeff Hutkoff  - The Weather Channel; Tom Klein - Digital Scientists; Erich Stuntebeck - AirWatch


GAIN & ENGAGE USERS PANEL 

Local app innovators discuss how leveraging analytics, understanding users, and optimizing apps will drive downloads, engagement, and revenue.

Blake Lewin (Moderator) - Atlanta Game Cooperative; Serge Voronov - AppKey; Jesse Maddox - TripLingo; Michael Tavani - Scoutmob


KNOW MY APP PRESENTATION (BROUGHT TO YOU BY CTIA AND AT&T)

Explore tips, tools, and best practices for building high-performance apps that use data more efficiently. Learn how to leverage KnowMyApp.org (by CTIA-The Wireless Association®) and AT&T's Applications Resource Optimizer to measure and make the most of data usage.

Jackie McCarthy - CTIA


PHOTO GALLERY

 
 

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